Use Motion to Move Your Customers

With video expected to account for an estimated 90 percent of Web traffic in 2014, real estate agents need to embrace this medium as part of their marketing strategy.

There are several tools they can use to easily create listing videos. With the iPhone app Ptch, they need only select five to 10 photos, add two- to five-word captions, and choose music from the Ptch library to create a virtual home tour. Ptch provides an email link so the video can be shared via email or social media.

Animoto is another video tool, but agents should be aware that many of its animated templates overshadow the photos and videos. Finally, agents with more time on their hands can use Keynote or PowerPoint to create slides that are formed into videos — in which they select music from their own iTunes libraries, choose the animation, and set the timing.


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