Trulia generating leads for mortgage lenders

<a href="http://www.shutterstock.com/pic.mhtml?id=105757757" target=blank>House of money</a> image via Shutterstock.House of money image via Shutterstock.

Real estate search and marketing portal Trulia is getting into the business of generating leads for mortgage lenders with the launch of a consumer mortgage rate and fee comparison tool.

The Trulia Mortgage Center — also available through iPad and iPhone apps — offers preliminary rate and fee quotes from mortgage lenders when consumers enter basic information like credit score, home price, down payment amount and property type. After clicking on a specific quote, users are taken to a page with a lead form for the lender along with details of the loan, including estimated monthly costs.

The tool generates real-time comparison mortgage rates and fees for home purchase and refinancing with 40-, 30- and 15-year fixed-rate mortgages, and a variety of adjustable-rate mortgages. It also allows users to filter search results by loan type and prepaid interest fee amount, and to sort by fees, rates, annual percentage rates, monthly payments and loan type.

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