Show What It’s Like to Live in a Home

It’s a bold move, but one that may pay off: Include current home owners and their pets in advertising photos to show what makes a house a home.

As established in my last article, photos and headlines should work together, always keeping “HOODOO” — who you’re trying to reach and what you want them to do — in mind.  Sometimes that means choosing a photo that is not of the front of the house as the main photograph in your ad in order to attract buyers. Once you have your headline and text in place telling them about “living there,” then match your main photo to the headline and other photos to the text, in sequence. The results can be quite amazing.

Living in a home is what property ads should be selling. So now I suggest taking the next bold step and include current home owners and even pets in your photos. What better way to show potential buyers what it would be like to live in a home than by putting people in the photos, enjoying themselves?

Check with your MLS rules on including people in photos, as it’s not always allowed. But in other online and print advertising, this is a great way appeal to the emotions of potential buyers as it shows what they will be able to do when they live there….read more

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