Gain an Edge by Renewing Training
As sales activity picks up, realty professionals should take care to address both the needs of their clients and the needs of their business.
Agents who want to continually generate business cannot afford to pull back on lead generation and other business development activities. If they do not take advantage of new market opportunities, their competitors will.
The best agents are consistently farming their communities, with mailings every four to six weeks and regular attendance at community events. They also are positioning themselves as experts in international real estate, luxury markets, and other niches.
Finally, they make sure to keep in touch with their sphere of influence to stay top-of-mind throughout the homeownership life cycle. Real estate-specific contact management systems and automated follow-ups can help in this respect.